The VRTCI Co. logo is deeply rooted in its message, the logo is not just a tag but more of a marker of a family who understood if it were to happen it was up to them. A man from Italy (Mario Vertucci I)who decided to take a chance on a better life and take the risk in which it worked out for him. This logo was passed down through generations and stood the test of time for over 30 years. The logo represents opportunity, accountability, desire, success, consistency, as well as expansion. The VRTCI logo originated in 1989 and was used for Heavy Machinery repair which was formally known as Vertucci's. The logo was then passed to my father ( Joe Vertucci ) who expanded the company into a car dealership which was started in 1993 and is still active today (2023). Today the logo is now also used by me (Mario Vertucci II) to create a brand that represents people who believe in the same ideas like my family has followed, such as taking the risk regardless of circumstances, those who understand that they are responsible for their success. Most importantly people who believe in working on themselves and stop at nothing to achieve their goals and be their best self. Those who understand the value in sacrifice and conquering their fears. Most importantly those who strive and "Don't Wait". If one singular person decides to improve who they are because of the message I am trying to portray, that would be a success to me.